Ivy VIP: Where Your Play Earns Its Keep
A tier structure built on consistency, not luck. Every real-money spin and hand moves you forward.
How the Ivy VIP programme works
Last updated: November 1, 2026
Ivy VIP rewards the players who keep coming back. It runs alongside our regular promotions, not instead of them, and it is built around a simple idea: the more you play, the more we recognise it.
The programme is structured in tiers, starting the moment you make your first qualifying deposit and climbing as your play volume increases. There is no fixed entry fee and no separate sign-up step. Every player who opens an Ivy account starts at the entry tier automatically and progresses by playing the games they already enjoy.
The tier structure
We keep the ladder simple: four tiers, running from entry level to our top invitation-only status. Each tier unlocks a clearer set of benefits than the last, and movement between tiers is based on points earned over a rolling period, not on a single big session.
| Tier | How you reach it | What changes |
|---|---|---|
| Entry | Automatic on first deposit | Standard point earn rate, access to regular promotions |
| Silver | Points threshold reached through regular play | Faster point earn rate, periodic bonus offers, priority queue for support |
| Gold | Sustained play volume over a rolling period | Higher earn rate, personalised offers, faster withdrawal handling, birthday rewards |
| Black (invitation only) | Reviewed individually by our VIP team | Dedicated account manager, bespoke terms, event invitations, custom withdrawal limits |
How points are earned
Points accrue from real-money play across slots, live dealer tables and classic casino games, with the exact rate depending on the game and its contribution weighting. Slots from providers such as Pragmatic Play, Hacksaw Gaming, Nolimit City, Push Gaming, Relax Gaming and Play'n GO typically contribute at a higher rate than live tables from Evolution Gaming, reflecting the different house edges involved. Bonus funds and free spins winnings may carry different contribution rates while wagering requirements are still active.
- Points are calculated on actual stakes, not on deposit amounts
- Different game families contribute at different rates, shown in your account dashboard
- Points accumulate automatically; there is nothing to opt into manually
- Tier progress is visible from your account at any time
- A rolling activity window determines whether you hold, rise or move back a tier
Benefits by tier
Benefits scale with status. Entry tier players already get full access to our game library and standard promotions. From Silver upward, the main differences are speed and personalisation: faster support responses, tailored offers based on the games you actually play, and in the higher tiers, more flexible withdrawal handling.
- Entry: full game access, standard promotions, standard withdrawal processing
- Silver: improved point earn rate, periodic targeted offers, priority support queue
- Gold: higher earn rate, personalised bonus offers, faster withdrawal review, birthday reward
- Black: dedicated account manager, bespoke terms discussed individually, invitations to select events
We do not publish fixed cash values for Gold or Black tier perks because they are set individually based on play pattern and history. If you are approaching Gold level, our VIP team will usually reach out before you ask.
Dedicated VIP support
From Silver tier upward, you get a priority line into our support team rather than the general queue. Gold and Black players are assigned a named point of contact for account questions, withdrawal queries and tier-specific offers. You can reach the VIP team the same way as general support, through live chat or by emailing [email protected], and asking to be routed to VIP support. Response times for VIP queries are faster than the standard queue as a rule, though we do not promise a fixed number of minutes.
Responsible play within VIP
Tier status is a reflection of activity, never a target to chase. We encourage every player, regardless of tier, to use the deposit limits, time-outs and self-exclusion tools available in account settings. Free, independent support is available at any time from GamCare on 0808 8020 133 or at gamcare.org.uk, and from BeGambleAware at begambleaware.org. Ivy is intended for players aged 18 and over.
Related pages: see the Bonus page for current welcome terms, Promotions for offers that run alongside VIP, Games for the full library that earns points, and Register to create an account and start at entry tier.
How the Ivy VIP programme works
Do I need to sign up separately for Ivy VIP?
No. Every player is placed at the entry tier automatically after their first qualifying deposit. There is no separate application for the lower tiers.
How is my tier calculated?
Tiers are based on points earned from real-money play over a rolling period, with different games contributing at different rates. Your dashboard shows current points and progress.
Can I lose my VIP tier?
Tier status is reviewed on a rolling basis to reflect current activity. A significant drop in play over time can move you back a tier, which keeps the programme consistent for active players.
How do I reach the Black tier?
Black tier is invitation only and reviewed individually by our VIP team based on sustained play. It is not reachable through a fixed points threshold.
How do I contact VIP support?
Use live chat or email [email protected] and ask to be routed to VIP support. Silver tier and above get priority handling over the general support queue.